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Welcome to

We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call on our toll-free number at  or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Breanna Gardner
Kevin was the best sales rep. I told him what I wanted and he was able to get everything I needed done for me.
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Michael Pickens
I couldnt ask for better service. On Larry getting my SeaArk boat, Yamaha motor, and trailer ordered. Larry kept me updated on the status of my order. John service manager getting my boat ready for me and soon as it arrived at the dealership. The whole sunrise marine team was great
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Zach Christman
Scott came through with a solid deal for me on a quick and efficient good sales experience. Will definitely be back! (Employee: Scott Burleson)
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Brandon Couch
From the beginning to the end was a great experience tim did a great job in sales the finance guy ( sorry cant remember hos name) did a great job on explaining all fine print and what every.thing meant chip did a excellent job on explaining and showing me the bike works will def send people to them
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Wallace Whitlow
Jacob was very helpful, and friendly. He was knowledgeable about the product, and helped me decide on what I needed. (Employee: Jakob Jones)
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David Sollenberger
My entire buying experience has been wondering. I traveled from out of state to buy from Sunrise. Barry was a pleasure to deal with and made the transaction seamless. My next new bike purchase will be with Sunrise as well. (Employee: Barry Fiddler)
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Clayton Zella
Everything went really well while I considered options for a couple of weeks until I decided to purchase the Xpress dbx with Ray at Sunrise. I had a lot of questions and different additions I considered and Ray priced me out on every option I was considering until I made my decisions...BIG reason I decided to spend about $3,500 more in extras. Parts dept and walk through were great as well and got me squared away quickly when picking up the new boat.
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Charisse West
Larry Rebhahn is the best sales and service and customer service all around person you could ever ask for ! We are delighted with our Excell Mud Buddy and wound not have anything else without Larry recommendation.
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Richard Helms
I went in to look for a motorcycle helmet and the staff was friendly and helpful. I will definitely be getting parts here for my bike!
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Justin Thacker
I decided to make the trip to Sunrise from Little Rock and was extremely glad that I did. Jakob was an excellent sales associate who was knowledgable, experienced, and overall completely helpful making the buying process one of the best experiences I've ever had purchasing any major item. I ended up buying a 2024 Kawasaki Ninja 650 KRT edition at a great price comparatively to other options in my local area and with what was probably my best customer service experience. Thanks Jakob and the entire team at Sunrise! I highly suggest anyone to check out this dealership if you're interested in buying. (Employee: Jakob Jones)