About Us

We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call at  or just spend some time online with us. Either way, your visits are always welcomed and appreciated!